Sharon Davis of Wagonlit Travel had done her homework for her group travel event for their &194;“Official Companion Tour&194;” arranged for the Allen High School Band performing at the Tournament of Roses Parade. Her marketing efforts were in place and her online registration form was ready. Taking registrations online turned out to be a saving grace. Registrations began pouring in even before the official start time was reached.
&194;“Had we not had an automated process, our small group department would have been totally overwhelmed by the response we received to this event. Watching the trip sell out before our very eyes, we were free to spend our time adding capacity and getting more product out there to sell &194;– which we did three time,&194;” stated Davis.
Creating a well-designed website was also key to Davis&194;’ success. Ninety-percent of registrants found all of the information they needed to register on the website and event registration form; resulting just a handful of people calling in to register. &194;“We were pleasantly surprised by the number of online registrations we received and it definitely exceeded our expectations,&194;” Davis commented.
Davis and her group also used several standard and custom reports generated through RegOnline to manage inventory, create rooming lists and airline flight manifests, monitor and reconcile payments and maintain a day-to-day, or in their case, hour-to-hour snapshot of the overall event. The company is also adopting the technology in two other areas of group operations, which are very different in scope, but can be managed via RegOnline because it&194;’s a flexible application.
RegOnline&194;’s pay-per-use is also an attractive feature as it doesn&194;’t lock clients into long-term contracts making it more economical to use for either one-off events or frequent events. In addition to online registration forms, RegOnline&194;’s system also provides name badge software, unlimited reports, and a secure platform to process online credit card payments. All for just $3 per registration (credit card fees additional).
If you would like more information about this topic or would like to schedule interviews with anyone mentioned in this release, please contact Cindy Jennings at 303-577-5120.
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